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Facebook - Fantastic product. Fearsome Industry

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High level summary Facebook is a company that most people are intricately familiar with. Prominently among the US tech FANG stocks, it has exhibited the ability to generate profits (mainly from marketing revenue) that sets it aside from its peers. Currently the market darling for growth and momentum investors, every slight dip (unfavourable news regarding slipping profit growth and Cambridge analytica related privacy lawsuits) will be greedily gobbled up by welcoming investors as they seek to participate in this fantastic growth story. I have spent some time to read through the 2017 annual report. IMHO, Facebook commands a fantastic product base (whats-app, Facebook, messenger, Instagram) in an immensely difficult industry. From a client experience perspective, I personally utilize Facebook to keep in touch with people I met and is interested to keep in touch with. Whatsapp has virtually led to the near obsolescence of the traditional telcos sms and mms businesses, with FOC