The cost of coffee and bagel
The cost of coffee and bagel Three sisters swiping left to USD 30 million. The headline sums it all. Key points in creating a moat in a relationship driven business Creating scarcity in the world of abundance and instant gratification. People yearn over what is seemingly fleeting and unattainable. Designing a narrative of high quality matches, whereby quality handcrafted suggestions are better than picks drawn from statistical databases Giving power to the feminine because they are the major decision maker in the matching decision. Reasonable assurance of safety, privacy and security. Using code-words like <bagel> which are tacit but could easily transit to buzzwords. Tailored to time sensitive adults whom have day jobs and less time to swipe continually. Important to gain first move advantage to gain brand advantage and create network externalities. Use stunning PR / marketing platforms / campaigns to capture viewer's attention. Difference be...