Stickiness of Subscription-based model
Concept of Subscription-based model One-time sale of a product can become a recurring sale and can build brand loyalty. For businesses that have high fixed cost, but low incremental costs to provide one additional unit of service. Focus on servicing the client over time and improving stickiness and lifetime value rather than individual transactions which stops at point of sale. (Relationship Business) The decision transits from Opt in decisions to opt out decisions. Types i) Fixed periodic payment, unlimited use - Netflix, Microsoft software, Public transport, Apple phones and software, Newspapers and magazines ii) Pay as you use (convenience model) - Loyalty cards, Dollar Shave Club, Ofo/Mo-bike, public transport iii) Subscription for basic access or minimal service plus some additional charge depending on usage - Telephone services, Whats-app Freemium services iv) Perpetual license model =>Software as a service=> Reducing sales cost and increasing client servicing